A book about blogging that I’m reading, 31 Days to a Better Blog, encouraged me to write an “elevator pitch” for Adana Adventures. An “elevator pitch” is a description of one’s company that can be shared verbally in 30 seconds; i.e. the time it takes to ride an elevator. It should summarize one’s business and make the listener want to ask for more details.
I’ve been hard at work trying to develop an elevator pitch today and have come up with the following:
Every year, a few thousand English-speakers come to Adana, Turkey, but there is very little quality online content to help them experience the city. Adana Adventures strives to fill that gap by being the #1 source of information about exploring Adana for English-Speaking visitors
At AdanaAdventures.com, you can find great ideas for things to do, foods to try and restaurants to visit while in Adana. Whether you’re here for a few days, a few months or a few years, I hope that Adana Adventures helps you to make the most of your time in Adana.
He also talks about developing a tagline, which is a short phrase that captures the essence of your business. For Adana Adventures, the tagline is
“Helping you to make the most of your time in Adana, Turkey”.
I’d love to hear your feedback on the elevator pitch and tagline. How do those statements speak to you? Can you identify the problem I’m hoping to solve with this site? Can you tell who my intended audience is?
Would you please leave your constructive criticism letting me know what you think in the comments below? Commenting is easy now, as you can even sign in with your Facebook. I’d love to hear what you think.